Research Methods Essay Example | Topics and Well Written Essays - 500 words - 5

Research Methods - Essay Example Discriminant validity is the extent to which the new measure correlates poorly with measures of different, unrelated constructs. It involves conducting a correlational test between the scores of the new measure with the scores of a measure whose construct the test measure does not assess. The result should show little or no correlation. Construct validity is the extent to which a measure of a construct actually assesses what it is intended to assess. Constuct validity results when the measure possesses both convergent and discriminant validities. Test-retest reliability involves the administration of the test measure to numerous respondents comprising a large sample at two different instances. If the measure is reliable, then answers will be consistent for the two test times. The set of answers in both times could be tested by statistical correlation, and if the correlation coefficient is 0.80 or above, then the measure is deemed reliable. Internal consistency reliability is a method of testing whether all the items within a measure consistently measure the same thing. To determine internal consistency, a series correlation tests would be conducted among all the items in the measure with every other item. The average interitem correlation coefficient should be higher than 0.80 for internal consistency to be reliable. In order to improve upon reliability and validity, the correlational tests suggested in the foregoing may be conducted. The test scores should be obtained from a test sample from the intended population, but which will not form part of the actual research

Business law case Essay Example | Topics and Well Written Essays - 500 words - 3

Business law case - Essay Example The quasi-contract in this case definitely means that there has been a contract which is implied. Jennings implied through his written letter that he was going to keep the car till October 9th if Wheeler wanted to purchase it. The next question, since we have already established the fact that Jennings and Wheeler had a contract, is whether Jennings was in breach. We know that when someone is in breach of contract, basically they are not fulfilling their contractual obligations. This means that Wheeler has the ability to legally sue Jennings on the grounds that he was in breach of contract. It is important to understand that, since Jennings sold the car without Wheeler’s permission, and since Jennings had given the first priority to Wheeler, technically he had automatically been in breach. What is important to remember is that Jennings and Wheeler were in a quasi-contract, which means it was an implied contract. However, implied contracts are no less valid than explicit contracts. It was decided that Jennings was in breach, thus he could legally be sued by Wheeler if Wheeler desired to do

Khadijah bint Khawailid

Khadijah bint Khawailid Khadijah bint Khawailid (may Allah be pleased with her) Introduction: Have you ever wondered about the right way of living and what may human being may do and may not? Human being can do anything they want except what Allah has prohibited them to do. The right path of living that human should adopt the Islamic principles in accordance with the Quran. The teaching of Islam illustrates the limits of humans behaviors. What is right and what is wrong that individual can do rightly. If someone decides to go beyond these principles, he will face troubles both in this world and in hereafter. Strictly, without exceptions, both men and women must follow the laws of Islam. As I looked throughout the history of people who influenced our lives variously, I decided to examine a group of women who are the Prophet Muhammads wives (may Allahs blessings and peace be upon him) due to their importance in our lives and specially women. I believe that they are the best women that have immensely lived their lives according to Islamic laws, as well as, they have accomplished greatness, mainly through their actions. They gained the pure love and ultimate respect by everyone both at their time when they were alive and also after they died; therefore, I will mainly focus on Khadijah, the daughter of Khuwaylid (the first wife of Muhammad, peace and blessings of Allah be upon them) exploring her character qualities. Background: Khadijah bint Khuwaylid (may Allah be pleased with her) was porn in the year 556 CE. She is the daughter of Khawailid bin Asad and Fatima bint Zaed. Her father was a well-known businessperson and leader in the trip of Quraish. She got married to Abu Halah Malak bin Nabash at-Tamimi and had two children named, Halah and Hind. After he passed away, she married Atiq bin ‘Aith al-Makhzoomi and had a daughter named Hindah. Their marriage did not last for a long due to incompatibility, which they divorced thereafter. Khadijah bint Khawailid (may Allah be pleased with her) ran her fathers business. Her long-term vision and intelligence accommodated her to further succeed and expand her business. She hired very skilled business people to export superior Makkan commodities to other countries, which may be as far away as Syria through them. They would, in turn, bring back commodities from these countries to Makkah, which made Makkah considered as a central trading town in Arabia. She use d to compensate her managers who forerun and lead the trading fifty percent of the profit as well as motivation and promising. When Khadijah bint Khawailid (may Allah be pleased with her) heard about the prophet Muhammad honesty and integrity (may Allahs blessings and peace be upon him), she sent him a job offer, then, he accepted the offer. In the first business trip, Khadijah bint Khawailid (may Allah be pleased with her) sent her trusted servant Maysara to associate the Prophet Muhammad (may Allahs blessings and peace be upon him). Maysara was very astonished by Prophet Muhammads behaviors, character, and qualities (may Allahs blessings and peace be upon him). On their way back, Maysara disclosed some events to Khadijah bint Khawailid (may Allah be pleased with her) that made her beyond impressed with her new manger prophet Muhammad (may Allahs blessings and peace be upon him); therefore, she was so impressed by him and considered marrying him because such principles and values were not common in all men. She decided that he would be the best of the spouses although a lot of the most well known upper clas s men of Quraish had previously proposed to her; however, she rejected all of them and proposed to the prophet Muhammad (may Allahs blessings and peace be upon him). Subsequently, Abu Talib, the Prophets uncle, had given the proposed marriage. Then, the prophet Muhammad (may Allahs blessings and peace be upon him) and Khadijah bint Khawailid (may Allah be pleased with her) got married. When the prophet Muhammad got married to Khadijah bint Khawailid (may Allah be pleased with them), he was twenty-five years old whereas she was forty years old. Qualities and Characteristics: First, Khadijah bint Khawailid (may Allah be pleased with her) had important qualities. One of which, she was a very supportive wife to her husband, the prophet Muhammad (may Allahs blessings and peace be upon him). She helped him in very difficult moments by her cheerful words, judgment, and wisdom. She was always as a good companion when the world was opposing him. She perfectly illustrated a good Muslim marriage from many different prospective. They shared everything mutually in a loving way that spouses should do to maintain ideal and easy life. She was a great supporter and partner that he could rely on in some matters. At the beginning of the prophet mission, he faced many obstacles; however, she stood next to him compassionately. When he heard any unpleasant word from people, he would return to her, and she would advise and strength him. To further demonstrate her supportive rule of the Prophet Muhammads life (may Allahs blessings and peace be upon him), he once stated that â €Å"She believed in me when people denied me, she trusted me when people belied me; she supported me with her wealth when people refused to support me and I was blessed with children by her when I was denied children by other women.† Furthermore, Khadijah bint Khawailid (may Allah be pleased with her) was devoted and dedicated wife to her husband the prophet Muhammad (may Allahs blessings and peace be upon him) and ideal mother to her children. She gave birth to most of the prophets children except Ibraaheem. Khadijah bint Khawailid (may Allah be pleased with her) bore five children. The first child, son, they had was named Qasim. He passed away at an age of two years. They also had another son named Abd-Allah who died in his infancy. Unfortunately, they both died in their early years. In addition, the prophet Muhammad and Khadijah bint Khawailid (may Allah be pleased with them) had four daughters. They fortunately survived. Ruqayya, Umm Kulthum, Zaynab, and Fatima Zahra. The prophet Muhammad (may Allahs blessings and peace be upon him) had another child, named Ibrahim, from Maria al-Qibtiyya that he married years after Khadijah bint Khawailid (may Allah be pleased with her) passed away. Khadijah bint Khawailid (may Allah be pleased with her) was fundamentally fulfilled with outstanding manners. She never argued with her husband or annoyed him. The prophet Muhammad (may Allahs blessings and peace be upon him) said: â€Å"Angel Jibreel came to me and said: ‘Give Khadijah the good tidings that she will have a palace made of hollowed pearls in Paradise and there will be neither noise nor any trouble in it.† (Al-Bukhaaree and Muslim) Moreover, Khadijah bint Khawailid (may Allah be pleased with her) was a perfect icon in her religion. She was the first person and female to convert to Muslim. She lived the righteousness, greatness, and glory. Allahs Messenger said, â€Å"Maryam [Mary, Jesus mother] was the best woman of her time, and the best woman of this Ummah is Khadijah.† (Al-Bukhaaree and Muslim) In addition, she was noble and created a noble family. She would reap the fruit of her labor. She and her daughter became the best in paradise of females; therefore, the prophet said the foregoing statement. Work Cited http://www.sharaaz.com/index.php3?menu=describetable=Bookcat=Booksid=b00074p http://www.muslimahsource.org/muslimah-ofthe-month/khadija-bint-khuwailid/

Un-Victorian Tenets of Brownings Strange Medical Experience of Karshish, the Arab Physician :: Strange Medical Experience of Karshish

Un-Victorian Tenets of Browning's Strange Medical Experience of Karshish, the Arab Physician Robert Browning's "An Epistle Containing the Strange Medical Experience of Karshish, the Arab Physician" is a dramatic monologue in which Karshish writes to Abib about his experiencing the miracle of Jesus, when he raises Lazarus from the dead. "Karshish" is a dramatic monologue containing most of the tenets of Browning. Although "Karshish" is in the form of a letter, it is still an excellent example of a dramatic monologue. There is a speaker, Karshish, who is not the poet. There is a silent audience, Abib the reader of the letter. There is a mental exchange between the speaker and the audience: Karshish writes as if Abib were right in front of him listening to everything. This can be seen in the hang between "here I end" and "yet stay;" it is as if Abib were getting up to leave (61-2). There is a distinct critical moment, when Karshish decides to write about his original concern: "Yet stay. . . I half resolve to tell thee, yet I blush/ What set me off a-writing first of all" (62, 65-6). "Karshish" has all the basics to a dramatic monologue. It also contains a character study in which the speaker speaks from an extraordinary perspective. Karshish is a humble doctor from one of the most civilized nations of the time, he has seen most of the civilized world, and he is still amazed by the miracle that he witnessed. His amazement after having seen many great things in the world proves to the audience that this event was indeed spectacular and significant. In the non-Christian world, the most common response is to doubt and to reject, but because of the conviction of the speaker the audience believe that the miracle did happen. This contrast between doubt and believe creates the dramatic tension of the work. Thus, "Karshish" contains the character study and dramatic tension which make the work a dramatic monologue. "Karshish" contains many of the tenets of Browning. One of first tenets noticed is the idea that physical success in this life does not correspond to success in the next. This can be seen in the peaceful "carelessness" seen in Lazarus after being raised from the dead despite the

Westernisation’s Benefits

Everything has its two sides and Westernisation is not an exception. Although westernisation caused a lot of changes to a country, we can’t deny the benefits that it brought back for the humans’ development. First of all westernisation highlighted the turning point in the evolvement of human society. As a result, many transcendent inventions, which didn’t only help people to solve global problems as well as personal problems in life but they also created bases for further inventions, had appeared during the westernisation. In addition, westernisation was also regarded to a part of globalisation in which countries had chances to approach cultural beauty of the others. Firstly, westernisation is an axiomatic evidence of the breakthrough in the history of human development during the industrial revolution period. The labour’s productivity improved considerably because of the appearance of new machines with new technology. Before the industrial revolution in Britain, most of works were done by hand and therefore they took a lot of time, exertion to complete with low quality of products. However, when the industrial revolution began to outbreak with mechanisation of the textile industries, the development of iron-making techniques and the increased use of refined coal, the face of world’s economy changed eternally. Specifically, machines have helped humans in working faster and producing better quality products. Industrial revolution marked milestone of the change in work mechanism: from manual labour towards machine-based manufacturing. We can say that westernisation created a base for the vigorous development in world’s economy currently. Moreover, westernisation in some developing countries has helped their residents approach to the new technology that they had never seen before. As an example, when televisions were imported in some developing countries such as: Vietnam, Laos, Cuba†¦, the people began to realize a new and smart tool that give them news about the world every day or just entertainment such as film or music. The consequential appearance of new technology during westernisation increased the humans’ perception about the world around them and knowledge also. Can people nowadays increase their understanding about everything in every aspect of life without the base of westernisation? Secondly, westernisation brought to humans many inventions that can help them to solve some key problems of the world as well as individual to boost the quality of life. The appearance of many high buildings shows the intelligence of people after westernisation because it is an evidence of how people use the space that Nature gave them. As the population of the world are increasing second by second, there will be one day when there is no land for people to live. The construction of building is not only a smart back up for the future but it is also a way in which people use their knowledge to utilize the natural resources. Not only that, with the development of technology, people also found vicarious energy for the fossil energy which will be depleted in near future such as wind, waves, sunlight†¦ Therefore, we can say that westernisation helped us in finding resolution for the global problems that threatened the world day by day. In addition, the westernisation also provides each individual solution for his/her daily problems that arise abruptly. For example, the invention Internet which seems to be an integral part of the information development solved problem about contacting between 2 individuals. Instead of sending a long letter which takes a lot of several days to another person, we can access to the internet and send an email with a short content wherever we are – that is really simple. People seemed to managed their times better than the past because they can do work faster and more effectively. That is just a discernible example in the innumerable benefits that westernisation brought to the humans. Finally, the westernisation was also a pre-globalisation which connects country to another to form a uniform world where the development increases unstoppably. Approaching to another country’s innovation is an inevitable result of this process. Most developed and holistic nations where every indicator of a developed country is over expected: European countries and the USA are sharing their innovation to developing countries in order to help those countries more developed and out of emergency group. They might send more of their professor to developing countries on the purpose of transferring technology and new invention in industry or agriculture. More students from the developing countries have more chances to catch up the modern education in US universities or European Universities. Those evidences show the basic definition of globalisation where many cultures are mixing in the same society, which creates the diversity in nationality and custom. Globalisation also makes the gap between poor countries and rich countries become smaller. Westernisation is a small part of that globalisation where all countries share their own culture to each other, learn from each other and develop together. It makes the world becomes united without the differences in skin colour, developed level†¦ Overall, the benefits that Westernisation brought back to the humans are uncountable. On the other hand, the disadvantages that it brought in the past couldn’t make the world developed in the worse direction and the best evidence for that is we are writing this essay in modern condition with air condition and bright light. Thanks for westernisation, we are living in the best condition and get benefited from the fantastic invention.

Driving the Dairy business Essay

In the article â€Å"Driving the Dairy business†, Howard assert that, this article focuses on the impact of unprecedented food inflation to bakery and dairy products in the U.S. It cites that recent price volatility fueled by a weak dollar, rising energy costs, consumer wariness, competitive pressure and other factors is making it hard to market staples like bakery and dairy items, primarily fluid milk. According to the article, the weakening on the commodity in cheese and nonfat dry milk drives the prices for dairy in general. Application of the content to my group project A company profile of Saputo Inc., which is engaged in manufacturing and marketing of dairy products like milk, cream, sour cream, yogurt and cottage cheese, is presented. An overview of the company is given, along with key facts including contact information, number of employees and revenues. Positive aspects of the article In the article , Howard use the specific numbers and statistics to illustrate the worst food inflation in nearly decades. Also , the author quote some famous person or the authority system said â€Å"Dairy is a staple item that has been subjected to some record retail price points. That is now softening, which may be good news for the consumer. The flip side is that it will hurt the farmers in the short term so we may see further attrition in the agricultural community because of that Missing items and points The analysis of how to driving dairy business. Personal reflections on the article As the report noted, â€Å"Smaller households are less likely to shop (a supermarket or convenience store) in-store bakery, in large part because they don’t want to deal with waste or spoilage from products that are too big for them to consume. As the categories in cheese and nonfat dry milk are weakened on the commodity side it ultimately drives the prices for dairy in general. â€Å"If the larger stores like Costco, Wal-Mart and Price Chopper are moving prices down, overall market prices are moving down with them. A lot of the big stores–the club stores, the large supermarkets and the mass merchandisers–will move their milk price each month, going up or going down

Free Essays on Write A Critical Appriciation Of The Sun Rising By John Donne

Write a critical appreciation of ‘The Sun Rising’ ‘The Sun Rising’ is a love poem about a frustrated lover, woken by the sun. It opens with a mocking tone towards the Sun. The tone throughout is one of aggravation and, I think a touch of egotism is evident. Donne seems to ignore love poetry’s conventional method of rhyming beautifully and gracefully and instead shocks the reader with unexpected turns of phrase and conceit such as ‘Saucy, pedantic wretch, go chide’ and ‘Thou sun art half as happy as we’. Donne’s language is direct and conversational which is emphasized by his use of colloquialisms and conflict. There is great debate over weather Donne’s poems include to many ‘ideas’ and not enough ‘emotion’, and if this is an appropriate commendable way of writing love poetry. ‘The Sun Rising’ is a good example over these two qualities to a poem. Stanza 1 opens with a mocking tone which is both rude and arrogant. The lover talks to the sun in a conversational manner, which personifies the sun so the reader can imagine this conversation going on. Donne puts the sun in its place and notes how its job is with the ordinary boring people. He seeks to remind the ambitious that it is time to go off to the royal court to seek their fortunes, and not with the lovers, whom he makes out are exceptionally more important then the sun itself. As we can see from the text: ‘Call country ants to harvest offices; Love, all alike, no season knows, nor clime’ Donne places lovers on a celestial plane, more important than everyday people who are locked within their boring jobs. However, with the last two lines of this stanza, the poets voice changes as it turns to the more important aspects of lovers. After stating that love is beyond seasons, the pace slows down and the tone changes to one of greater importance than the mocking of the Sun at the beginning. In stanza 2, the tone gets more aggressive and di... Free Essays on Write A Critical Appriciation Of The Sun Rising By John Donne Free Essays on Write A Critical Appriciation Of The Sun Rising By John Donne Write a critical appreciation of ‘The Sun Rising’ ‘The Sun Rising’ is a love poem about a frustrated lover, woken by the sun. It opens with a mocking tone towards the Sun. The tone throughout is one of aggravation and, I think a touch of egotism is evident. Donne seems to ignore love poetry’s conventional method of rhyming beautifully and gracefully and instead shocks the reader with unexpected turns of phrase and conceit such as ‘Saucy, pedantic wretch, go chide’ and ‘Thou sun art half as happy as we’. Donne’s language is direct and conversational which is emphasized by his use of colloquialisms and conflict. There is great debate over weather Donne’s poems include to many ‘ideas’ and not enough ‘emotion’, and if this is an appropriate commendable way of writing love poetry. ‘The Sun Rising’ is a good example over these two qualities to a poem. Stanza 1 opens with a mocking tone which is both rude and arrogant. The lover talks to the sun in a conversational manner, which personifies the sun so the reader can imagine this conversation going on. Donne puts the sun in its place and notes how its job is with the ordinary boring people. He seeks to remind the ambitious that it is time to go off to the royal court to seek their fortunes, and not with the lovers, whom he makes out are exceptionally more important then the sun itself. As we can see from the text: ‘Call country ants to harvest offices; Love, all alike, no season knows, nor clime’ Donne places lovers on a celestial plane, more important than everyday people who are locked within their boring jobs. However, with the last two lines of this stanza, the poets voice changes as it turns to the more important aspects of lovers. After stating that love is beyond seasons, the pace slows down and the tone changes to one of greater importance than the mocking of the Sun at the beginning. In stanza 2, the tone gets more aggressive and di...

Professionalization of Journalism Essays

Professionalization of Journalism Essays Professionalization of Journalism Essay Professionalization of Journalism Essay John Merrill’s article entitled Professionalization of Journalism discussed the different aspects and issues of journalism as a profession. In the beginning of the text, Merill explained the true meaning and essence of Journalism as it shows the context of individual and public responsibility of Journalists towards its society. As he unravels the meaning of journalism, he also discussed and explained the meaning of professionalism. According to him along with his evidences from different studies on Journalism and Professionalism, professionalism is a sensitive issue at work. Once a person is known as a professional, he or she must obtain the quality of professionalism. In spite of the fact that the idea of professionalism is growing in American journalism, individual journalists do not really know what journalistic professionalism entails, what being a â€Å"professional† really means. (Merrill 40). Merrill showed through his evidences that journalists act as professionals even if they do not even know the true essence and quality of being a professional that made these individuals unreliable and irrational. Based on Merrill’s studies on Journalism as a profession, he perceived that Journalism is not a profession. â€Å"Obviously it is not, although it has some of a profession’s characteristics. There is no direct relationship between the journalist and hid client. There is, in journalism, no minimum entrance requirement; anybody can be a journalist who can get himself hired – experience or no experience, degree or no degree,† (40). Merrill illustrates the facts and arguments towards the issue of being a professional journalist. According to him, a person or an individual can be called professional, once he or she is a graduate in a certain course for his or her future career. In journalism, he perceived that many journalists have no degree because in reality, journalism has no restrictions. Everyone can be a journalist. To be able to solve the issues of â€Å"unprofessional in journalism,† Merrill described and discussed some of the aspects that a potential journalist needs to obtain. There are different academic institutions that give knowledge on journalism as a course. They teach students to become prepared in their tasks as journalists not as a personal responsibility but as a professional responsibility whom they need to meet certain standards and requirements. Although it is changing rather rapidly, training or education for journalism in the United States has been very much a piecemeal spotty, uneven and diversifies system (42). Because this society is a free country as it liberates its people, many of the journalists became unaware of the essence of being a journalist as it embodies professionalism. That is why many educational sectors pursue their agenda of educating the future journalists as well as journalists today to become competent individuals as they bring their thoughts, ideas, and data to people. At the end of the text, the author perceived new hope and light towards this issue. He justified that sooner or later, journalism will become a great profession that many of us will respect and authorize. However, students, educators, and today’s journalists need to join their path to a better idea and elevate their status into a sophisticated responsibility towards their society. They are committed ones; those who are certain that, with rational and skillful thought and action, they can succeed in institutionalized education and journalism without sacrificing themselves (44). Ruthlessness in Public Life Thomas Nagel’s article entitled Ruthlessness in Public Life defines and describes how public officials need to do their tasks and responsibilities towards their people. Most often than not, public officials always tend to incorporate personal agendas as they perform their duties. Because of this, personal aspects are first obtained rather than the needs of the public. Public figures are not supposed to use their power openly to enrich themselves and their families, or to obtain sexual favors (Nagel 77). The public official’s power should be done within the context of nation’s capability to uplift but it was not done in real world. Everybody knows that in reality, most public officials used their power as their way of proclaiming their personal interests rather than the people’s needs. The pleasure of power is not easily acknowledged, but it is one of the most primitive human feelings – probably one with infantile roots (77). Through this statement, Nagel illustrated the fact that power is a privilege that once used in certain aspects of humanity; it is unredeemable for it was acted upon certain limitations and restrictions. Because this issue lies on the aspect of human power while being a public official, there are some probable solution to the argument that we continue to discuss in different parts of the world. According to Nigel (79), every obligation or commitment reserves some portion of general pool of motivated action for a special purpose. It was shown that if these public officials will think of the reality as whole in terms of ways of living, the society and its justification, they would probably restrict themselves from acting for their own luxuries and agendas while there are in power. There must also be no favoritism and indulgence while they are in office to avoid indirect transactions from the public that cause anomalous business and communications. It is also important to consider the importance of morality and respect to higher authority or the law. As they were elected as public officials, they must do their responsibilities according to the law of the morality. Through this, overpowering will be lessened or soon will diminish within officials’ sense of leadership. Even if public morality is not derivable from private, however, it does not mean that they are independent to one another (78). It shows that though public morality is a private concept of sociological aspect, it should be considered in this issue because somehow, it is connected to power and authority. Aside from this, in whatever outcome that may happen is a certain procedure, there must be a willingness to respect and to listen to the result and verification as part of the law or authority and morality. At the end of the text, the author suggested that public life is an open book that people can see and hear. It is a commitment not only to the position but also to the nation. He stated in the last part of his article towards public officials that if one of them take on a public role, he accepts certain obligations, certain restrictions, and certain limitations on what he may do (83). Through this, public officials can work on their position with dignity and pride without any act of malicious thinking and dissemination whether private or public institutions that they hold while they are in office. References Merrill, J. (date). Professionalization of Journalism. p. 39-44 Nagel, T. (date). Ruthlessness in Public Life. p. 76-83

Suffixes of Quality

Suffixes of Quality Suffixes of Quality Suffixes of Quality By Mark Nichol This post lists suffixess of nouns featuring a particular suffix are provided after the suffix. Suffixes attached to words to refer to a quality of being or a state or condition include the following: -acity: perspicacity, capacity -an: partisan, urban -ance: attendance, balance -ate: apostate, reprobate -cracy: democracy, theocracy -cy: residency, privacy -dom: kingdom, wisdom -ence: sentience, abscence -ern: western, cavern -ery: bravery, effrontery -escence: effervescence, adolescence -ese: legalese, Chinese -esque: burlesque, grotesque -ete: aesthete, athlete -ette: kitchenette, cigarette -ful: handful, earful -gamy: monogamy, polygamy -gon: pentagon, polygon -hood: brotherhood, neighborhood -ia: absentia, dementia -ial: editorial, colonial -ian: pediatrician, patrician -ine: canine, feline -ity: gravity, hilarity -ization: organization, fertilization -less: fearless, homeless -let: inlet, booklet -ling: underling, stripling -ness: kindness, darkness -ocity: velocity, ferocity -oid: spheroid, humanoid -phile: audiophile, bibliophile -ship: fellowship, governership -sion: discussion, dimension -th: length, strength -tion: station, attrition -tude: attitude, fortitude -ty: frailty, liberty -ure: failure, closure Words pertaining to medical or psychological conditions, or analogous states, often have one of the following suffixes: -algia: neuralgia, nostalgia -emia: anemia, hypogyclemia -iasis: psoriasis, elephantiasis -itis: appendicitis, tonsillitis -oma: carcinoma, hematoma -opia: myopia, hyperopia -osis: neurosis, psychosis -path: homeopath, sociopath -plegia: paraplegia, quadriplegia -pnea: apnea, orthopnea -trophy: atrophy, dystrophy Words denote a place where something specific occurs, or an entity with a certain responsibility, are augmented by the following suffixes: -ary: aviary, military -ium: auditorium, stadium -ory: laboratory, observatory Many words for types of ingredients or materials end with the following suffixes: -ing: clothing, writing -ings: seasonings, leavings An action or a process or procedure, or a belief, is expressed in words with these suffixes: -ade: blockade, promenade -age: storage, patronage -ism: racism, sexism -ment: measurement, movement -oscopy: arthroscopy, colonoscopy -ure: pedicure, closure Many words describing a person with a particular skill or vocation or who engages in a specific activity, or a person who or a thing that has a certain quality or purpose, end with this suffix: -ac: maniac, hemophiliac -ant: servant, applicant -ar: burglar, liar -ard: laggard, wizard -arian: disciplinarian -art: braggart, boggart -ative: preservative, derivative -crat: bureaucrat, aristocrat -eer: engineer, volunteer -ent: president, absorbent -er:hanger, teacher -ess: waitress, heiress -ian: guardian, Italian -ic: workaholic, alcoholic -ist: therapist, dentist -ite: parasite, dynamite -or: doctor, translator Note that -ess, which generally signifies a female practitioner (other examples are adventuress and poetess), is widely considered dated because it denotes an unnecessary distinction between genders. A female author, for example, is simply described as an author, not an authoress, and if her gender is pertinent, it may be referred to otherwise in written content. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Comma After i.e. and e.g.8 Types of Parenthetical PhrasesInspiring vs. Inspirational

Breach of Confidentiality Essay Example | Topics and Well Written Essays - 2000 words

Breach of Confidentiality - Essay Example It is intended to make sure that a person in possession of confidential information only uses it for purposes for which it was transmitted to him in the first place. The law of confidence can - as opposed to copyright, which is only concerned with the protection of the form in which information, idea or thought is expressed - protect the content of the information, idea or thought. The main function of the law of confidentiality, or an action for breach of confidence, is the prevention of the illegitimate use of confidential information by a recipient of information. A good conceptual springboard to the understanding of the justification for the protection extended to those items which fall within the ambit of confidence, is the notion that something which people are prepared to pay for must be worth protecting and therefore ought to be protected. However, the courts will only enforce properly identified rights that fall within recognised categories known to law. Some of the items that are protected under the law of confidence are those which do not consist of any specific intellectual property rights under patent, design and copyright or even trade marks law. Traditionally, this has been classified into personal information, governmental secrets and trade secrets. (Catherine Colston and Kirsty Middleton Modern Intellectual Proprty Law 2nd Edition) Obviously, the information, in order to receive the protection of the law, must be confidential. To be such, it must not be something which is public property or knowledge. Therefore, information which is in the public domain cannot be confidential. However confidential the circumstances of communication, there can be no breach of confidence in revealing to others something which is already common knowledge. For example, an employer cannot restrain his ex-employee from revealing a secret process to his new employer if that secret process has already been patented by the employer prior to the revelation by the ex-employee, for it is by then already in the public domain (Mustad v Dosen [1963] RPC 41). All that is required, however, is relative, and not absolute (as in the case of a patent specification, where novelty is required) secrecy. The information must be information the release of which the owner believes would be injurious to him or of advantage to his rivals and others. The owner must believe the information is confidential or secret, i.e. not already in the public domain. The owner's believe must be reasonable. The information must be judged in the light of the usage and practices of the particular industry concerned. On the other hand, it is equally clear that the mere fact of the publication of information does not detract

Why did Communism collapse so suddenly in 1991 Explain your answer Essay

Why did Communism collapse so suddenly in 1991 Explain your answer - Essay Example Communism seeks to establish a classless society for all. It endeavors to erase all differences of class and creed and bring all the citizens at the same forefront with the government leading them all. However, the communist theory has failed miserably in the past. It is believed that the communist theory includes some connotations that are bound to fail. Capitalists mock the communist theory by saying that if there will always be the poor then there will always be the rich. There would be classification and divisions with the dos and donts, and any effort to create a society that does not have classes, this side of heaven, mainly by means of the aggressive and godless means of Communism, is bound to lead towards frustration and failure1. Before moving on to discussing why this theory failed so miserably and what was inherently wrong with the idea of having a classless state with absolute government power, one needs to know what lead to this concept. The concept of communism belongs to the Marxist school of thought. Since the late 19th century the ideas of socialism were quite popular among the working class citizens around the world and they began to show their true color when in the early 20th century several countries formed their own Communist parties. While the ruling classes reprimanded the concept of communism or socialism since it brought their power at stake, it was very much appreciated by the working class. In the interwar period, however, since different classes began to fight for or against communism, its image tarnished. It wasn’t all good and now everyone knew that. The socialist activists stepped up their campaigns against their oppressor regimes and resorted to violence to achieve their goals2 . These ruthless activities, instead of promoting communism amongst the masses, lead to previously pro-communist populace to lose their interest in the movement. Therefore the number of those who favored communism

Fireplace Coursework Paper Example | Topics and Well Written Essays - 1750 words

Fireplace Paper - Coursework Example This information is usually relevant for the company because it enables it to reorder and maintain enough stock quantities to meet the customers demand. The inventory that the company has in stock is calculated at the end of every month. The inventory management process in C20 is not limited to documenting raw materials and the distribution of the raw materials into production process. Raw materials movement through the different steps, the operational stages is covered. Tracking the raw materials as they are used to generate fireplaces assists the company in identifying the need to alter order amounts so that the raw materials records does not get riskily small or it is overstated to a point that is unfavorable. The company also keeps records of finished goods that are displayed in the showrooms. This means that the company posts the newly produced fireplaces to the inventory totals and it also subtracts the goods sold. One of the components of C20 inventory is the tiles stock. Ther e are different tiles that are used by the company in making fireplaces. These are quarry tiles, grazed tiles 6†, glazed tiles 4†, 6†?2† tiles, kerb tiles, and biscuit tiles. Under each and every type of tile, there are different subtypes of tiles. For instance, under the quarry tiles, there are black, black (seconds), and red tiles. Under glazed tiles 6†, there are B.Black, V. ... 4† 13 sq yard ?17.00 ?221.00 6?2 openings 375 Pieces ?0.55 ?206.25 4?4 openings 800 Pieces ?0.55 ?440.00 Hand Cast openings 150 Pieces ?0.55 ?82.50 The old stock total value is also added to the total values of the tiles in the inventory. The inventory records also have the original unrestored stocks. These are fireplaces that are either removed from houses being demolished or renovated, or which are simply bought from owners. Under the original unrestored stocks, there are sub-categories such as original wood mantles, original C.I. fireplaces, and original stoves. The sub-categories quantities, unit value, and their total value is calculated. The company inventory also has the engineering stocks such as mica, fire ropes; cement (Fire), Discs, W/Rods and Nuts and Bolts. The engineering stocks quantity, unit, unit value and total value of the sub types are then calculated and sub totals of the tiles calculated. The next item in the company inventory is the slabbing supplies. The se supplies consist of steel reinforcement, slablyte, fondu, snowcrite, cast plaster, glue, fire rope, glazes, and sand. The quantity, unit, unit value, and total value of the supplies are then calculated and sub totals of the supplies offered. The other items in the inventory are fire accessories, new wood pellet stock, safety wear, blunger, and display stock. The quantity, unit, unit value, and total value of these items is calculated and their sub-totals offered. The tiles subtotal, original unrestored subtotal, engineering stock subtotal, slabbing sub total, fire accessories subtotal, safety wear subtotal, blunger sub total, and display subtotal are added up to

Telefnica International Business Environment Essay

Telefnica International Business Environment - Essay Example This paper illustrates that Telefonica managed to increase its customer base by 23 million, which was an increase in 8.7% compared to 2009 making up 288 million customers and by September 2013 the customer base was more than 320 million. Telefonica has managed to be among the 5 largest telecommunications operator across the globe with regard to accesses. The company operates in Europe and Latin America with its headquarters in Madrid, Spain, which makes the company have one of the largest geographic footprints for any operator because it is present in 25 nations in Europe and Latin America. Before Telefonica was established, there was a royal decree in 1884 in Spain that controlled monopoly within the telecommunications industry, which meant Telefonica was the only company capable of offering such services. However, the prevailing telecommunications market is different because it is very competitive and having many operators and choices for customers in different nations. Although, s ince its inception in 1924 Telefonica benefitted from a privileged position for a prolonged period as the monopoly in Spanish telecommunication sector, the period of monopoly came to an end in 1996 after the market was completely liberalized forcing the company to adapt to the change. In the prevailing globalized and turbulent environment, corporate social responsibility plays an essential role for companies to survive. Leadership in Telefonica values CSR as a means of managing the business while considering all stakeholders. To ensure supervision of aspects associated with corporate reputation and responsibility, the company in 2002 appointed a commission tasked with the promotion of corporate responsibility. To ensure corporate responsibility and reputation the commission adopted various goals that include promoting the development of company values and ensuring ethical and responsible behavior in the company.

Appellate brief Essay Example | Topics and Well Written Essays - 750 words

Appellate brief - Essay Example Unfortunately, the trial court on February 14, 2009, denied accepting the suggestion. The trial court established that’ â€Å"Under the circumstances, for all intents and purposes the suitcase was abandoned. The defendant did not express a possessory interest in the suitcase at anytime after he learned its location. Having been abandoned, the defendant had no expectation of privacy in it or in its contents† (Tr. At 40-41) (Congress 551). On March 6, 2009, Mr. Stewart engaged himself in a conditional guilty plea, determined to achieve his right to appeal by suppressing the judgment that was done against him (Doc. At 22) (Congress 551). The defendant was sentenced to 60 months imprisonment, followed up by 3 year period supervised release, on April 27, 2009. This is an appeal of the federal grand jury’s judgment that was entered on April 29, 2009. Summary of Arguments This is not the first time a case of this form was appearing before the Court. The court case invol ving United States and Arango, 912 F.2d 441 (10th Cir. 1990), ruled that anybody who has the legal right to the ownership of a personal property has the legal rights to prevent other people from searching it. Other ruling in a similar case between the United States and Jones, 707 F.2d 1169, (10th Cir. 1983), ruled that in situations such as this of United States Vs Steward, no prior or related appeals are made (Congress 552). This case, therefore presents a question of first order: Whether Mr. Stewart should be allowed to engage in an appeal system, or whether the Law Court should consider this case like one which does not require prior or related appeals. Discussion The Anti-Drug Abuse Act of 1986 set that a 5- and 10-year mandatory-minimum penalty will be issued to any subject found possessing drugs with the purpose of distributing depending on the nature and weights of the substances (Congress 539). Stewart was imprisoned for possessing 100 grams of heroine with objective of dist ributing. The court had earlier handled such two cases and gave rulings which are can help in understanding the case between United States Vs Stewart. The defendant is in a legitimate position as an American citizen, to defend his rights to appeal, so as to keep away other people from inspecting his property. But this condition is not easy to determine, because the process the defendant went through was such a complicated one that required more time and consideration. The trial Court was legally right to deny Mr. Stewart an opportunity to engage in an appeal that was intended to dismiss the charges against him. According to the former judgment, any person who has legal ownership of a property through existing proofs such as documents are the ones who are entitled to request for apple if their assets are illegally inspected without their consents (Congress 539). It should also be noted that the property that can be protected should not be illegal, property like bags carrying heroine, cocaine, bang, guns and other illegal property can be inspected by security officers even if the owner denies accepting inspection. Mr. Stewart, defendant, only claimed that the suitcase was his without providing any evidence. This left a question for proving whether the luggage was legitimately his. Because he was the only person who claimed the ownership of the property, the security had no otherwise but charges him accountable as the owner of the bag. The Airport security

Comics History Essay Example | Topics and Well Written Essays - 500 words

Comics History - Essay Example The book is mainly autobiographical, as it draws on the experiences of Spiegelman's father during the World War II, and his own story as a graphic artist. The main theme of the book is the Holocaust It narrates Spiegelman's father Vladek's traumatic experiences during and after the Holocaust., at the same time, showing the trauma which the son Artie is going through in the present time. Vladek, a Polish Jew, has survived the Holocaust in Auschwitz, but his experiences have not removed his own racist tendencies. His wife Anja, Artie's mother, commits suicide soon after they come to America., which leaves a deep scar on Artie's mind. Vladek marries Mala, whom he treats with the same insensitivity. Spiegelman uses allegory, portraying humans of different nationalities as different animals. In Maus, the Jews are depicted as mice, the Germans as cats, the Poles as pigs, the Americans as dogs. There are other animals like the reindeer, the bears depicting the Russians, frogs, the French and the English, fish. Maus takes its name from the German word for mouse. Mice, which are used to represent the Jews, are small, timid , harmless creatures the qualities which the Jews are supposed to possess. At the same time, they are dirty, disease carrying vermin according to the Nazis. Mice are also very resourceful, a characteristic of the Jews.

Appellate brief Essay Example | Topics and Well Written Essays - 750 words

Appellate brief - Essay Example Unfortunately, the trial court on February 14, 2009, denied accepting the suggestion. The trial court established that’ â€Å"Under the circumstances, for all intents and purposes the suitcase was abandoned. The defendant did not express a possessory interest in the suitcase at anytime after he learned its location. Having been abandoned, the defendant had no expectation of privacy in it or in its contents† (Tr. At 40-41) (Congress 551). On March 6, 2009, Mr. Stewart engaged himself in a conditional guilty plea, determined to achieve his right to appeal by suppressing the judgment that was done against him (Doc. At 22) (Congress 551). The defendant was sentenced to 60 months imprisonment, followed up by 3 year period supervised release, on April 27, 2009. This is an appeal of the federal grand jury’s judgment that was entered on April 29, 2009. Summary of Arguments This is not the first time a case of this form was appearing before the Court. The court case invol ving United States and Arango, 912 F.2d 441 (10th Cir. 1990), ruled that anybody who has the legal right to the ownership of a personal property has the legal rights to prevent other people from searching it. Other ruling in a similar case between the United States and Jones, 707 F.2d 1169, (10th Cir. 1983), ruled that in situations such as this of United States Vs Steward, no prior or related appeals are made (Congress 552). This case, therefore presents a question of first order: Whether Mr. Stewart should be allowed to engage in an appeal system, or whether the Law Court should consider this case like one which does not require prior or related appeals. Discussion The Anti-Drug Abuse Act of 1986 set that a 5- and 10-year mandatory-minimum penalty will be issued to any subject found possessing drugs with the purpose of distributing depending on the nature and weights of the substances (Congress 539). Stewart was imprisoned for possessing 100 grams of heroine with objective of dist ributing. The court had earlier handled such two cases and gave rulings which are can help in understanding the case between United States Vs Stewart. The defendant is in a legitimate position as an American citizen, to defend his rights to appeal, so as to keep away other people from inspecting his property. But this condition is not easy to determine, because the process the defendant went through was such a complicated one that required more time and consideration. The trial Court was legally right to deny Mr. Stewart an opportunity to engage in an appeal that was intended to dismiss the charges against him. According to the former judgment, any person who has legal ownership of a property through existing proofs such as documents are the ones who are entitled to request for apple if their assets are illegally inspected without their consents (Congress 539). It should also be noted that the property that can be protected should not be illegal, property like bags carrying heroine, cocaine, bang, guns and other illegal property can be inspected by security officers even if the owner denies accepting inspection. Mr. Stewart, defendant, only claimed that the suitcase was his without providing any evidence. This left a question for proving whether the luggage was legitimately his. Because he was the only person who claimed the ownership of the property, the security had no otherwise but charges him accountable as the owner of the bag. The Airport security

Trying to Succeed in Limited War Essay Example for Free

Trying to Succeed in Limited War Essay Limited war as an ideology depended on a number of assumptions that limited what results could be achieved at the practical level. The standing rules of engagement (ROE) were the practical expression of limited war ideology at the battlefield command and execution level. Think expansively and generatively about the impact of limited war ideology and then discuss these questions with other students: †¢Within the concept of limited war, what would constitute the winning of the Vietnam War? †¢What sort of successful outcomes would measure the win? †¢How would we ever know if we had won it? And then, what was the glue that held the limited war concept together with all its difficulties of thought and application? Answer: Limited warfare called for the gradual application of economic and military assistance, diplomatic pressure, covert operations, and military force at the site of insurrections (Moss, 2010). During the Vietnam War, winning was waged based on lives lost on either side of the war. Based on this, the US was ahead in less lives lost. Truthfully, ending the war with a free and independent South Vietnam would have constituted a true win. According to Moss (2010), a major reason that the war was not won is due to the US reliance on conventional strategy against adversaries who employed unconventional war strategies that enabled them to fight a protracted war and avoid defeat at the hands of a much more powerful army (p. 164). Reference: Moss, G. (2010). Vietnam, an American ordeal. (6th ed). Upper Saddle River, NJ 07458: Prentice Hall

Essay On Goa And Its Tourist Attractions

Essay On Goa And Its Tourist Attractions INTRODUCTION: ABOUT GOA Goa is popularly known as the Pearl of the orient and tourist paradise. It is located in Indias coastal belt on the western called the Konkan coast. It has an alarming scenic beauty. The architectural work done Goan Temples, Churches and old houses has brought great laurels to Goa. Some of these characteristics make Goa to be occupied by tourists. It is the most preferred option by the people who are planning their holidays. Goa as compared to other states is not greatly populated but compared in terms of tourists it is the most populated place in India. Apart from attracting tourists from all over India, it also attracts tourists of foreign background. During the months of November, December and January Goa is heavily crowded. The real essence of Goa lies in its rich history, unique culture and the original natural beauty. Peaceful Goan lifestyle and adventure sports also draw the attention of the travelers within and outside India. All kinds of tourists are expected to visit Goa. REASONS WHY TOURISTS VISIT GOA Beaches There are more than 36 beaches in Goa, each one is known for its own distinctiveness. North Goa beaches are most popular amongst the tourists while South Goa beaches are now gaining popularity because of its peacefulness. Sun Tourist visit Goa for loads of vitamin D which they have while having sun bath and also have drinks for complete relaxation from stress. They also visit Goa for relaxation for body. Massage Tourist visit Goan beaches for massage centers. Not just that, but to get some immunity and treat body with pure minerals. Natural views Goan view can be best viewed while travelling on the bike. The Sandy beaches, coconut trees waterfalls truly add flavor to the goan natural view. Lush green fields, majestic forests train track, long roads and cool breeze make up for the perfect natural view. Architecture Culture Goa is also famous for its heritage and its architecture. In goa you will find traditional mixture of Portuguese and goa. This offers a unique feature to witness a pure blend of Portuguese and goan culture in architecture of villas, forts houses and churches. Water Sports Tourist are offered water sports like surfing, para sailing waterscooter etc. these water sports add up towards attracting tourists to Goa Sea food Sea foods like Mackrels, Tiger prawns, King Fish, have separate delicacies in the hearts of tourists.. Party Destination The young are attracted towards Goa as it is a party destination. Many parties are organized during Christmas new years and its a tourist hotspot to celebrate these eves in goa. These parties usually go up for couple of days. Liberal Female tourist visit Goa as they find it to be most liberal compared to other places in India. In Goa you can feel free to dress up. Economical Goa is affordable for everyone. Thats the reason why tourist find it most attractive as compared to other places in India. Fairs and festivals Goa is famous for its carnival attracting tourist to goa during this time. Casinos People visit Goa for Casinos. People who enjoy gambling with chilled drinks and music find Goa to be a perfect place. The Main Attractions Beaches Goan coastline spread over 125 kms and is the home of over 50 picturisque and beautiful beaches. These beaches attracts tourist from all round the globe. Candolim Beach, Baga Beach, Sinquerim Beach, Bambolim Beach, Arambol Beach, Vagator Beach, Benaulim Beach, Palolem Beach, Agonda Beach, Mobor and Cavelossim beaches are famous and an increasing number of tourists visit these beaches every year. Calangute Beach Queen of Goa beaches, Colva Beach- Pride of Salcete Dona Paula, Miramar(Gaspar Dias)- A lovely golden beach and Anjuna beach are some of the famous beaches in Goa. Scenic beauty Goa has number of other scenic options. One such attraction is Waterfall. Goa lies between Sahyadri hills and Arabian Sea. Goa is full of beautiful springs, lakes, and waterfalls. While traveling to these places one gets to see the natural beauty of Goa. Dudhsagar Water Falls, Kesarval Springs, Mayem Lake, Arvalem Waterfall, Kuskem Waterfall are some of the famous water falls in Goa. Churches Goa is well known for its Churches. Churches in goa well known for its architecture. During the Portuguese regime there were many churches built and now have become world heritage site. Royal Chapel of St Anthony, Church of The Carmelites, Church of St.Francis of Assisi, Our Lady of Immaculate Conception, Basilica of Bom Jesus, Chapel of St.Catherine, Reis Magos Church, Church of Our Lady of Rosary in Goa Se Cathedral, to name few of them. Temple In olden times when Portuguese invaded Goa. In every village of Goa there was a temple and a lord to worship for each village. These temples still exist giving each village a distinct feature to differentiate. For example, Mangeshi Temple of Mangeshi village. Goan temple architecture is a mixture of Portuguese and Maratha style like Mandapa of Goa temples. Mangeshi Temple, Sri Kamakshi Temple, Sri Vithal Temple, Sri Shantadurga Temple in Kavlem are some of the famous temples in Goa. Mosque Jama Masjid and Safa Masjid at Ponda are the famous mosques in Goa. Wild life centuries Bhagwan Mahavir Wildlife, Sanctuary,Salim Ali Bird Sanctuary, Mollem National Park, Bondla wild life Forest, Cotigao Wildlife Sanctuary, are some of the famous wild life centuries. Monuments Forts   Chapora Fort, Fort Aguada, Teracol Fort, Reis Magos Fort, Mormugao Fort, Rachol Fort, Naroa Fort, Corjuem Fort,Cabo De Rama Fort in Goa Other attractions There are plantations like Savoi Plantation, Sahakari Spice Farm, Tropical Spice Plantation, Pascol Spice Village which attracts tourist. There are caves and other natural beauties of Goa that attracts whole lot of domestic and foreign tourist. Tourist also visit the heritage homes like Sarah Fernandes. In Goa adventure sports attracts a number of tourists. Its one of the few places in India known to have adventure sports facilities.People also visit Goa for medical purpose also Impact of tourism in Goa It helps in the preservation of National Heritage and Environment. Helps in developing Infrastructure. It helps in creating job opportunities and in the development of economy. Most of the rich and famous metropolises are investing in Goa which has pushed up land prices and has created overcrowding. Garbage is one of the problem in Goa and there is no proper infrastructure to deal with it. Tourist places are piled up with garbage because of the increased number of tourist in Goa. As a result Goa is facing a major problem of solid waste management. Most of the tourist prefers to visit places in the North which has resulted in the exceeding carrying capacity. Goas tourism belt is getting overcrowded. Overexploitation of beaches due to the tourism related activities. Suggestions: Provide Information Centre to the inbound tourists Promote Real Goa and not the commercialized version of Goa The protection of the environment can be achieved by proper planning and management of various spatial entities viz. Water resources, land, settlements, forests etc. in the most effective manner. Strengthen the basic infrastructure at beaches, temples, churches, monuments and other tourist spots, including parking and changing rooms/toilets and proper illumination from safety and security point of view, besides regular and timely disposal of garbage generated by hotels, shacks and others Scope to develop ecotourism along the Ghats, hills and wildlife sanctuaries, and adventure tourism Encourage agro-eco-tourism Souvenirs and mementos prepared by village artisans and craftsmen, offer tremendous scope for branding the local products, help the rural economy to grow There are overcrowded beaches in north Goa like Calangute beach, Baga beach, Candolim beach, Anjuna beach but there are more beautiful beaches down south so can focus to arrange tours and travels for the less crowded beaches for example Keri Beach, Velsao Beach, Palolem beach, Majorda beach, Senabatim beach, Uttrda Beach and so on. Tour guides should properly be trained to accompany tourist to the places of special significance. Should be trained to explain significance of religious places also inform them about religious services which are being offered there.

Tourette Syndrome Essay -- Disorders Medical Health Essays

Tourette Syndrome Gilles de la Tourette Syndrome is one of a number of tic disorders usually first diagnosed in infancy, childhood, or adolescence. The Tic Disorders can be distinguished from one another based on duration and variety of tics and the age at onset. Tourette’s Disorder has duration of more than 12 months. The estimated incidence of Tourette’s ranges widely but is probably four to five individuals per 10,000. It occurs two to three times more frequently in males. Undoubtedly, there are numbers of other students with symptoms who have not been diagnosed. When diagnosed and treated early, many of the associated learning, emotional, and social disabilities it produces can be lessened or dealt with more effectively. The goal of any program for a person with Tourette Syndrome is to assist the person in learning and interacting productively in school and society. Toruette Syndrome is a multiple tic disorder, with motor and vocal tics present, but not necessarily concurrently, which begins in childhood and is a lifelong condition that seems to change in its manifestations and intensity. The cause of Tourette Syndrome is unknown. The basic defect is thought to be a biochemical abnormality in the ganglia of the brain. Diagnosis 1. Age of onset before the age of 18, usually between 6-7 years of age 2. Rapid, recurrent, repetitive, purposeless, and involuntary motor movements affecting multiple groups of muscles. 3. Multiple vocal tics (gr...

Ethics in Business :: GCSE Business Marketing Coursework Essays

*From a business perspective, working under government contracts can be a very lucrative proposition. In general, a stream of orders keep coming in, revenue increases and the company grows in the aggregate. The obvious downfalls to working in this manner is both higher quality expected as well as the extensive research and documentation required for government contracts. If a part fails to perform correctly it can cause minor glitches as well as problems that can carry serious repercussions, such as in the National Semiconductor case. When both the culpable component and company are found, the question arises of how extensive these repercussions should be. Is the company as an entity liable or do you look into individual employees within that company? From an ethical perspective one would have to look at the mitigating factors of both the employees and their superiors along with the role of others in the failure of these components. Next you would have to analyze the final ruling from a corporate perspective and then we must examine the macro issue of corporate responsibility in order to attempt to find a resolution for cases like these. The first mitigating factor involved in the National Semiconductor case is the uncertainty, on the part of the employees, on the duties that they were assigned. It is plausible that during the testing procedure, an employee couldnt distinguish which parts they were to test under government standards and commercial standards. In some cases they might have even been misinformed on the final consumers of the products that they tested. In fact, ignorance on the part of the employees would fully excuse them from any moral responsibility for any damage that may result from their work. Whether it is decided that an employees is fully excused, or is given some moral responsibility, would have to be looked at on an individual basis. The second mitigating factor is the duress or threats that an employee might suffer if they do not follow through with their assignment. After the bogus testing was completed in the National Semiconductor labs, the documentation department also had to falsify documents stating that the parts had surpassed the governmental testing standards. From a legal and ethical standpoint, both the testers and the writers of the reports were merely acting as agents on direct orders from a superior. This was also the case when the plant in Singapore refused to falsify the documents Ethics in Business :: GCSE Business Marketing Coursework Essays *From a business perspective, working under government contracts can be a very lucrative proposition. In general, a stream of orders keep coming in, revenue increases and the company grows in the aggregate. The obvious downfalls to working in this manner is both higher quality expected as well as the extensive research and documentation required for government contracts. If a part fails to perform correctly it can cause minor glitches as well as problems that can carry serious repercussions, such as in the National Semiconductor case. When both the culpable component and company are found, the question arises of how extensive these repercussions should be. Is the company as an entity liable or do you look into individual employees within that company? From an ethical perspective one would have to look at the mitigating factors of both the employees and their superiors along with the role of others in the failure of these components. Next you would have to analyze the final ruling from a corporate perspective and then we must examine the macro issue of corporate responsibility in order to attempt to find a resolution for cases like these. The first mitigating factor involved in the National Semiconductor case is the uncertainty, on the part of the employees, on the duties that they were assigned. It is plausible that during the testing procedure, an employee couldnt distinguish which parts they were to test under government standards and commercial standards. In some cases they might have even been misinformed on the final consumers of the products that they tested. In fact, ignorance on the part of the employees would fully excuse them from any moral responsibility for any damage that may result from their work. Whether it is decided that an employees is fully excused, or is given some moral responsibility, would have to be looked at on an individual basis. The second mitigating factor is the duress or threats that an employee might suffer if they do not follow through with their assignment. After the bogus testing was completed in the National Semiconductor labs, the documentation department also had to falsify documents stating that the parts had surpassed the governmental testing standards. From a legal and ethical standpoint, both the testers and the writers of the reports were merely acting as agents on direct orders from a superior. This was also the case when the plant in Singapore refused to falsify the documents

Removal of tea breaks in the company Essay

It has been noted that many employees have been taking their tea break for more than an hour. The tea break is only supposed to be for thirty minutes, from 10h00-10h30. The customers have been complaining about poor service and it has come to my attention that the reason poor service is being provided to our customers is because of the long tea break hours. This gives a very bad impression to the customers and visitors and it reflects badly on the company. Staffs are reminded that tea breaks will no longer be taken as from 10 September 2012 until further notice. The decision to remove the tea breaks was taken by 70% of the staff members, who all voted to remove tea breaks. Staff should note the following points: * Because of the removal of the tea breaks, lunch has been extended for an extra thirty minutes. As from 10 September 2012, lunch will begin at 12h30 -14h00. * All employees are expected to be in their offices at all times, from 08h00 until lunch time. Should any of the employees feel like taking a break during working hours, permission should be asked from their immediate supervisors. * The company kitchen will be open and available for use at all hours, however, employees are asked not to stand around and chat in the kitchen during working hours. * No eating is permitted in the offices during working hours. Please do not hesitate to contact me should you have any questions.

The Old Man and the Sea as an Allegory: Sharks

The Old Man and the Sea as an Allegory: Sharks The novel â€Å"The Old Man and the Sea† was an allegory for Hemingway’s life, meaning the book was symbolic to Ernest’s journey and struggles. In this novel, the old man was faced with a dramatic life or death situation when he was getting chased by sharks while catching for the marlin. â€Å"The old man's head was clear and good now and he was full of resolution but he had little hope. It was too good to last, he thought. He took one look at the great fish as he watched the shark close in† (101).The â€Å"sharks† are planning to hurt him and Santiago just notices it. These sharks are symbolic to Ernest’s problems and demons as an author, as they were much like â€Å"sharks† in the fact that they caused him a lot of trouble and worry. A few of these â€Å"sharks† were his parents and his poorly received book â€Å"Across the River and Into the Trees. † For example, Hemingway ’s parents did not want him to become a writer. They wanted him to go to college and pursue a different path.His parents were like the â€Å"sharks† because just like how the sharks were trying to eat the old man, his parents were â€Å"eating† his plans and future. The critics of his were also â€Å"sharks. † Hemingway’s critics were not exactly the nicest to him about his book â€Å"Across the River and Into the Trees. † â€Å"However, O'Hara's was one of the few good reviews, with negative reviews appearing in more than 150 publications. Critics claimed the novel was too emotional, had inferior prose and a â€Å"static plot†, and that Cantwell was an â€Å"avatar† for Hemingway's character Nick Adams. (Wikipedia) Hemingway’s books are symbolic to his life, and for it to be criticized as too emotional, boring, and like a bad autobiography can be taken to heart. The critics were â€Å"sharks† because they had no mercy with Hemingway, they ate up prey (beat his book to the ground) and left nothing behind, which is cruel to his artistry and his pride. The above clearly shows that Hemingway had to deal with â€Å"sharks† as a writer, which were his parents and his critics.

Egg Supply Chain

In a few weeks you will start seeing quite a few sales on eggs. Why? Eggs are one of the main staples in the Easter holiday tradition. Everyone gets together the night before Easter and colors their eggs a wide range of colors to put in their Easter baskets for the Easter Bunny to hide. An egg seems like such a simple food item, very few people ever wonder what all had to happen in order for them to be able to buy their eggs from the grocery store. If there were suddenly no eggs to color for Easter I am sure everyone would then want to know. If it even possible to think that the grocery stores would have no eggs? The answer is yes! In order for that carton of eggs to be on the shelf of the store it must travel the supply chain. A supply chain is a system of organizations, people, technology, activities, information and resources involved in moving a product or service from supplier to customer. Supply chain activities transform natural resources, raw materials and components into a finished product that is delivered to the end customer. Egg would seem like such a simple product that there really couldn’t be that much to the supply chain given that the chicken lays the eggs, the farmers puts them in cartons and a truck delivers them to the store. Eggs don’t go through processing like most other food products but still there can be a lot to them depending on what type of eggs you buy and where from. Many people still get theirs from the grocery stores but a rising trend is to purchase them farmers markets or directly from the farmer. Going directly to the farmer for your eggs is becoming more popular because people want to know where their food is coming from and want to know that the animals are not being mistreated or given hormones. In order to discuss the supply chain for eggs one must first ask the questions,Which came first the egg or the chicken? When you attempt to do a supply chain for eggs this is without a doubt the first question you would need to ask. Did the farmer get the egg first and then hatch the chickens to lay more eggs to sell or did he get the chicken first who then laid the eggs? For this paper we are going to assume that the chicken came first. So the first step in the egg supply chain is the hatchery no matter where you get your eggs the process started in the hatchery. Due to the rising trend of going straight to farmer for goods, we are going to look at the supply chain for eggs purchased directly from the farmer. Also this is how I get my eggs so I thought it would be more interesting, of course the eggs I get come from my aunt so there is not much to them aside from the gas used to drive to her farm and pick them up. Her chicks came from a friend who raised chickens but for those farmers who do not have friends or neighbors who raise chickens they would go to a hatchery. Hatcheries are found all over. There are quite a few in Ohio alone, a major one is found in the Cincinnati area. Once the farmer gets his peeps from the hatchery they are placed in a chicken coup which has access to a pasture for the chickens to graze. Chickens eat a wide variety of things but mostly are fed corn or other vegetables already found on the farm. Chickens that are allowed to graze produce better quality eggs due to the fact that they get more nutrients from the ground than those chickens raised in cages. The next step in the supply chain once you have the chickens and they lay the eggs is to gather and package them for sale. Eggs are usually gathered on a plastic tray and then washed and sanitized then stored in a refrigerator. Many co-op farms that you buy from have you bring your own container for your eggs, this saves them money and also the environment if you reuse the same carton. Most people just bring a carton from store bought eggs. The egg carton was invented in 1911 to help keep a farmer’s eggs from breaking while delivering. Egg cartons come in a variety of forms from Styrofoam to molded pulp and paper. You can even buy plastic storage containers for eggs that can reused again and again. One of major suppliers of egg cartons to small farms is a company called Eggcartons. com. They do not produce the egg cartons themselves but rather buy them in large quantity then sell in smaller quantity to farmers. Once the eggs are packaged they are ready for sale whether to a local farmer market or directly to the customer who visits the farm. Farm raised eggs there seems to not be too much competition out there. Very few farms do this and the ones that do are spaced a good ways apart, also the fact that the small farms cannot produce as much as the bigger companies limits them on what they can sell anyhow. The only major issue that could impact the supply chain for a local farmer is to lose his chickens or for them to fall ill and not be able to produce enough eggs to meet demand. Some interesting facts on eggs are according to National Egg Producer Organization ( I am not making this up, the group exists) Ohio is the number 2 egg producer in the United States, second to only Iowa. In 2008, over 209. 1 million cases of eggs were produced in the United States and of that 209. 1 million 68 million cases (32. 2%) were further processed (for foodservice, manufacturing, retail and export); 121. 7 million cases (58. 2%) went on to retail; 18 million cases (9%) went for foodservices use; and 1. 4 million (0. 7%) were exported. (http://www. unitedegg. org/useggindustry_generalstats. aspx) The Supply Chain Diagram {draw:frame} {draw:frame} {draw:frame} {draw:frame} {draw:frame} {draw:frame}

Military Leader Research Paper Example | Topics and Well Written Essays - 1750 words

Military Leader - Research Paper Example The military personnel learn many values while they train basic skills in combat. They learn to live and believe in the values. The values define what they become and what they accomplish. From the lowest ranks, these skills are learnt and internalized. Various soldiers have risen up the ranks from adhering to the values. Their hard work in their training and value system has yielded fruits in battle field, bringing victory to nation. This paper will talk about General Henry Harley Arnold who was a General of the Army, and was later made the general of the Air Force. Focus will be placed on attributes of leadership tactical decision in leadership and battle. 2. Military leader According to Davis (5), Henry Harley Arnold (1886-1950) was born of a doctor in Gladwyne. He was also known as Hap, a short form of the name happy since he was known to be jovial. He graduated from the Military Academy in 1907. In the year 1911, he pursued his desire to fly in the air force and completed exams to earn a license. He became an active pilot of the United States Army. He was involved in different training institutions which impacted the traits that caused him to eventually become a military leader. Arnold has been identified as a successful military leader. A successful military leader is one who is capable of showing attributes of a good leader. A military leader presents the motive and direction during operation so that the mission is accomplished. Their ideas are about improving the organization and causing positive change. The leader’s motivation and objectives gives the subordinates specific goals to attain so that the aspired results are attained. Military leaders have strong values and a reputable character. A military leader has technical skills and human resource skills. Moreover, the military leader should use knowledge and skills to attain effectiveness and efficiency. As a military leader, Henry Arnold was known to be tactical and technically proficient. Be sides having a sense of responsibility towards his subordinates, Arnold was known to look out for their welfare. Arnold was an example to the subordinates, kept good communication and ensured that good and timely decisions were made. One of the most outstanding traits is that Arnold was capable of taking responsibility for own action. During his missions Arnold was keen to ensure that military officers were informed on their mission, trained and understood their assigned tasks. Training done to the teams ensured that they acted as a team. The troops were motivated to follow and answer to Arnold. Arnold’s performance in the mission was in accordance to his capabilities. At an individual capacity, Arnold was aware of own strengths together with weaknesses, and sought to bring about self improvement. Arnold demonstrated the values of military personnel throughout the course of his work. Henry Arnold was loyal to the United States. He had strong belief and paid his allegiance to the Constitution of United States. He was commitment to the army, specific units assigned and other soldiers he was with in the battle fields. He was devoted to his work and believed in the mission. While working in different units, Arnold provided support to other soldiers and was present to assist in the case of difficulty. Arnold fulfilled his duties as a soldier. In his military service Arnold was able to guide and provide leadership as a general of the army and as a general of the air force. Besides he assigned tasks, an army leader goes beyond their duties to ensure that all the tasks are completed and the teams are maintained. Working in the United States Army can be tasking because a leader must combine all their efforts to actualize the mission. This means that they must be aware and capable of coordinating responsibilities with given tasks to meet the

The Dream is now Essay Example | Topics and Well Written Essays - 500 words

The Dream is now - Essay Example One of my friends has completed his university studies last year but up to date he is unable to secure any job of his dream in the government or high ranking agencies in this country. This is because his status of being undocumented. Hence, end up settling for less than what all through he has worked hard and smart to do in life, which is quite a disappointing. In most cases, this has prompted him to struggle financially as he tries to cater for varied expenses, which if he was employed like any other said documented citizens life to him would have been quite easy. Based on my experience and what I have learnt through this 30-minutes video, undocumented immigrants face utter segregation when it comes to employment opportunities. This is despite having gone through extremely demanding learning process entailing not only financial commitments but also one’s time. It is quite demoralizing especially when one all through has studied and excelled but he or she cannot manage to secure a good employment opportunity with the government as well as its agencies. This is despite both the regime and its agencies having such openings for fresh graduates but those recruit cannot dare think of undocumented candidates having the required skills and expertise. In addition, these undocumented immigrants despite having excelled well in high school, higher institutions cannot take them. Hence, end up making them undergo extremely tedious and demoralizing processes if they ever secure a chance in those institutions. In most cases, this goes to the extent of some candidates giving up in life if they are not strong willed. After watching this film, I learnt those in high offices especially from both sides of the influential political parties only careless about the undocumented. This is by coming into a consensus of what ought to be done in

Effects of Honey as a dietary supplement on improving athletic Research Paper

Effects of Honey as a dietary supplement on improving athletic performance - Research Paper Example Several studies have indicated that honey can serve as a better source of glucose for athletes. From a biochemical point of view the carbohydrate composition of honey has been associated with the positive effects of honey on endurance and athletic performance. Athletes are generally advised to consume slow-burning sugars as they help in providing a sustained release of energy over a period of time. In this regard honey which contains the monosaccharide fructose as one of its main sugars, releases it slowing into the blood stream thus providing sustained energy and maintaining body homeostasis (Anderson, Young and Prior). Apart from fructose honey also contains large amounts of glucose. Both glucose and fructose are both monosaccharides with different chemical and structural differences as glucose is an aldose sugar and fructose a ketose sugar. Both these sugars differ in their energy metabolism despite having a quick burning tendency. In the case of glucose, the rapidly metabolized s ugars are immediately absorbed into the blood stream which provides instant energy to the body. However, the absorption of the sugars is a slow process which helps in providing the body with a sustained supply of energy over a period of time. In addition, honey also contains several phytochemical constituents which also contribute to slower absorption of fructose. In addition to these principle sugars, honey also contains several oligosaccharides including disaccharides and trisaccharides which are also slow burning. Among the disaccharides, honey contains sucrose, maltose, trehalose and turanose. And the trisaccharides include melezitose and raffinose (Sun and Empie; Caron; Bogdanov). Previous studies however, have reported that ingestion of honey just before an atheletic performance does not contribute to any increase in energy levels as it takes time for the honey to digest and provide the required energy. In cases where

EMPLOYMENT AND DISCRIMINATION LAW 2009-10 Essay

EMPLOYMENT AND DISCRIMINATION LAW 2009-10 - Essay Example The test for less favourable treatment is clearly an objective one and the question that is to be asked is whether the complainant would have been treated differently more favourably had it not been for his sex. Thus, the tribunal must ask what the ‘conscious or subconscious reason for treating the claimant less favourably was’ (Nagarajan v. London Regional Transport)1. The decision of less favourable treatment is for the tribunal to decide and it is not a difficult one. In order to determine less favourable treatment, a comparison with an actual or hypothetical comparator is to be made, however it is necessary that the relevant circumstances of the complainant and the comparative group are same or not materially different. Thus, in Shamoon v Chief Constable of the Royal Ulster Constabulary2, it was stated that From s.63A and Igen v Wong3 it is clear that the evidential burden to show facts from which Employment Tribunal can conclude that the employer has committed an act of discrimination and if such burden is met then the legal burden shifts to the employer who has to show that the reason for the treatment was not related in any way with claimant’s sex. Thus, if an inadequate explanation is provided the Employment Tribunal must fina that the employer committed an act of unlawful discrimination. In the current scenario it is quite evident that Graham has received less favourable treatment on the ground of his sex and this is clear from what has been said by IRU in their reason for rejecting Graham. Furthermore, if a hypothetical comparator is drawn then in the same circumstances a woman would have received more favourable treatment and thus direct discrimination is established. The remedies that might be available to Graham are a recommendation that IRU should take action so as to reduce the effect of the discrimination. Further, he could receive compensation which could include pecuniary losses if any and injury to feelings. For the

Marketing Essay Example | Topics and Well Written Essays - 750 words - 27

Marketing - Essay Example Products have a several levels which allow the companies to reach out to meet the needs of the customers (Jobber, 2004). Considering the three main levels and using the example of an automobile industry to gain a better understanding of the products: a) Core Product: The core product is the actual product or service that the customer is actually buying. In the case of an automobile industry the core product that the customers buy is the ‘transportation’. b) Tangible Product or Actual Product: This is the basic requirements that the sellers will need to provide the customers with the core product. Hence in this case the actual product is the car / bike by itself. c) Augmented Product: The augmented product is what is provided by the company to exceed the expectations of the customers. In the case of the automobile industry, this will include aspects like the brand image, brand positioning and after sales services. This however is based on the expected product level. XXXX’s Target market based on demographic bases is mainly people between the ages of 20 and 40. This is simply because these people fall into a category where they look for the cheapest and best options available. In terms of the psychographics, the company offers low cost flights with the obvious levels of safety and security. Hence the main options for the target market will include, individuals that travel a lot for business and need a cheaper solution, families travelling for holidays, people looking for cheaper options to fly. The company will also need to deal with people in terms of their behavioural factors which include the decision roles of individuals like the initiators, influencers, deciders, buyers and also users (Davis, 2002). The other groups that need to also be targeted include the behavioural variables like the benefits, user status, the usage rate, and also occasions. One other aspect that needs to be considered is the buyer readiness

An Evening Walk by the Sea Shore Essay Example for Free

An Evening Walk by the Sea Shore Essay After a hard day’s work, nothing is more refreshing than a quiet walk along the shore of the sea. While the exercise is good for our bodies, the presence of the ocean seems to have a pe ­culiarly tranquillizing influence upon our minds. Every sight and sound inspires a spirit of rest and peacefulness; and the effect is enhanced by the absence of the sights and sounds to which we have been exposed throughout the day. It is a delightful change, after escaping from the noisy bustle of our daily work, to hear the ceaseless music of the waves, and to breathe the fresh sea-breezes instead of the vitiated atmosphere of office or class-room. During our walk along the margin of the sea we enjoy the view of the broad expanse of waters spread out before our eyes, an unfailing source of delight to any one capable of appreciating the beauties of nature. For the ocean in all its changeful moods never ceases to be beautiful, and is especially beautiful at the hour of sunset. The spectacle presented by the setting sun, as it sinks beneath the ocean wave, is one of the greatest charms of an evening walk by the seashore. In India, for the greater part of the year, the clouds, whose fantastic shapes and brilliant hues add so much to the beauty of an English sunset, are wanting. But even in a cloudless sky when â€Å"the broad sun is sinking down, in his tranquility† and â€Å"the gentleness of heavens on the sea,† the spectacle presented to the eye is full of claim beauty. For some time after the sun has set, the sky is suffused with delicate tints of colour, until the first stars begin to appear on its darkening surface, and day finally gives place to night. In the beginning and the end of the monsoon we have splendid specimens of cloudy sunset, such as surpass the most vivid description given by En ­glish poets, and would, if faithfully depicted on canvas, be con ­demned as exaggerated representations of nature. At this time of year, while the evening sky is still of an intense blue, the clouds are tinged with gold, and purple, and all the colors of the rainbow, and the sea beneath repeats the brilliant coloring of the sky and the clouds above. From such a revelation of the beauties of nature the poor man derives as much pleasure as the choicest collection of paint ­ings and sculptures and other works of art affords to the million ­aire. Indeed, when we look with reverent awe upon the sea and sky at the hour of sunset, it does not seem  strange to us that the great powers of nature were once worshipped as gods; and the tranquillizing effect that the sea, especially in the evening, has upon the spectator, enables us to understand how the ancients found it natural to go to the shore and pour out their sorrows to the sea, when the hearts were overburdened with care and no mortal being seemed capable of giving consolation. Wordsworth, the great English poet, felt and beautifully expressed this in his sonnet beginning. â€Å"The world is too much with us,† in which he mourned the fact that most people had lost the power of appre ­ciating the beauty of nature, by giving themselves up to business and worldly pleasure â€Å"late and soon, Getting and spending we lay waste our powers.† He ends with this passionate outburst of desire for the old Greek love and reverence for nature. â€Å"Great God! I’d rather be A Pagan suckled in a creed outworn, so might I, standing on this pleasant lea, Have glimpses that would make me less forlorn; Have sight of Proteus rising from the sea; Or hear old Triton blow his wreathed horn.†

Uses of Religion in Advertising

Uses of Religion in Advertising The way the message is presented, both pictorially and verbally, has a significant effect on the processing of the advertisement. However, it is acknowledged that attitude depend not only on the physical stimuli but also on the stimulis relation to the surrounding field and a whole range of factors within the individual, including the cultural background, experience, personality/cognitive style, values, expectations, and the context in which something is perceived (De Mooij, 2009; Usunier Lee, 2005). Due to this, its widely agreed that when an audience encounters an advertisement, the reaction to it depends on the meaning they assign to it, which in turn depends on characteristics of both the advertisement and the members of the audience (Veloutsou Ahmed, 2006). Advertisers need to understand their audience before encoding messages so that they are credible and generate positive responses. Otherwise the perception may be negative, disbelief or rejection. To ensure that a stimulus produces favorable response, advertisers have to analyze where attitudes stem from and what influences attitude. Positive attitude could result in positive response to a particular advertising stimulus and positive attitude toward the advertisement. This positive attitude could influence purchase intentions (Severn et al., 1990) and even lead to the audiences brand choice without examination of beliefs on specific attributes, because it allows for the retrieval of an overall evaluation with minimal processing (Dotson and Hyatt, 2000). Evidence suggests that advertisements are processed subjectively by individuals, on the basis of the group membership (Leach Liu, 1998). Cultural groups differ in their values, attitudes and prejudices they possess, and thus each group will read the advertisement distinctly and develop its own shared reactions, interpretations and meanings of the advertisement (Leach Liu, 1998). In a cognitively diverse world, a message that is sent is not necessarily the message that is received. Advertising could be more effective when it provides information and uses language that is consistent with the preferences of the audience, because customized advertisements may be more successful than generic one-size-fits-all (LaBarbera, 1998). Values guide and determine attitudes and behavior, which are the core of culture. Advertising reflects and influences cultural values. Therefore, advertising appeals that depict value orientations consistent with the intended audience is likely to be more persuasive than advertisements that depict inconsistent value (Leach Liu, 1998), a fact that advertisers should take into account when creating their messages. Advertisers use cues, such as culturally similar actors, shared cultural symbols and preferred language to produce the intended meaning, in the hope that the cues will be decoded by the audience (Veloutsou Ahmed, 2006). In the following sections the role of religion, as a factor that influences both the advertisement execution and attitude formation will be reviewed. Religion and Advertising Religion as an institution significantly influence on peoples attitudes, values and behaviors (Arnould, Price, Zikhan, 2004) at both the individual and societal levels. According to Peterson and Roy (1985), religion provides a source of meaning and purpose for people; it makes life understandable and interpretable. Religion fosters established practices and provides a series of tools and techniques for social behavior (Hawkins et al.,1980; Schiffman and Kanuk, 1991) therefore, religion and its associated values and practices often play a pivotal role in influencing peoples everyday life. This role is activated and executed through rituals and symbols. Rituals and symbols are focal elements in transferring religious courses and meanings to people which consequently shapes their values, beliefs, and behaviors. Religious self-identity, formed as a result of the internalization of the role expectations offered by the religion, suggests the potential influence of religiosity on ones beha vior and consequently what is considered right or wrong in that perspective (Vitell et. al, 2005). Moral values of right and wrong define what is allowed and forbidden for marketing and consumption and how this marketing strategy should take place. Hirschman (1983) points out that religious denominational affiliation may be viewed as cognitive systems. A cognitive system is a set of beliefs, values, expectations and behaviors that are shared by members of a group (Berger, 1961; Gurvitch, 1971; Merton, 1937). This perspective suggests that members of a particular religion may possess common cognitive systems, which may influence that groups behaviour (Hirschman, 1983). In a series of studies, Hirschman (1981, 1982, 1983) found that religious affiliation had an influence on novelty seeking, information search and a number of consumption processes such as choice of entertainment, transportation and family pets. Hirschman (1983) concluded that few other variables have exhibited the range and depth of explanatory power offered by religious affiliation (Esso Dibb, 2004). Even though attitudes and behaviors are directly influenced by at least religion-rooted aspects of culture, religions impact on consumption-related behaviour have been only very modestly studied in the marketing literature (Mokhlis, 2009). According to Hirschman (1983) there are three possible reasons for this shortfall. The first reason for the slow development of literature in this area is the possibility that consumer researchers are unaware of the possible links between religion and consumption patterns. The second reason is a perceived prejudice against religion within the research community; once being a taboo subject and too sensitive to be submitted for investigation (i.e. the potential for inadvertent offence and the legal protection afforded freedom of religion). Finally, she claims that religion is everywhere in our life and therefore may have been overlooked by researchers as an obvious variable for investigation in the field. Although Hirschman made this assertion some y ears ago, it is still true today. To date, few studies have investigated religion as a predictor of attitudes toward advertisement. Existing studies on advertising and religion mainly examined the influence of religion on attitude toward advertising of controversial products (De Run, Butt, Fam, Jong, 2010; Fam Grohs, 2007; Fam Waller, 2003; Fam, Waller, Erdogan, 2004; Michell Al-Mossawi, 1995). However, a review of the pertinent literature showed that most of these studies observed this influence from the point of marketing communications. Examining whether religion and intensity of religious belief has an effect on the attitudes towards the advertising of controversial products, Fam, et al. (2004) found a significant difference between the four controversial product groups (gender/sex related products, social/political groups, health and care products, and addictive products) and the four religious groups (Buddhism, Christianity, Islam and non-religious believers). Their results revealed that Muslims found the advertising of gender/sex related products, social/political groups, and health and care products most offensive relative to the other three religions. In addition, the religiously devout respondents were more likely to find advertising of gender/sex related products, health and care products, and addictive products more offensive than the less devout followers (Fam, et al., 2004). Second area of research in the field of advertising and religion has primarily focused on the presence of religious values in advertisements(Al-Olayan Karande, 2000; Kalliny, 2008). For example, in a cross cultural content analysis of magazine advertisements in the U.S. and Arab countries, Al-Olayan and Karande (2000) found that in Arab advertisements women tended to be portrayed in advertisements in which their presence was related to the advertised product. This was indicated to be in compliance with accepted Muslim religious tenants (Henley Jr, Philhours, Ranganathan, Bush, 2009). In another research to investigate the impact of religious differences on advertising execution in Arab world Kalliny (2008) found that there were major differences among the Arab countries where Egypt and Lebanon were found to depict women who are dressed less modestly than Saudi Arabia and U.A.E. Developing alongside the literature focusing on the two above-mentioned of the research area is another cluster of studies that explores the consumers reactions to ads containing religious cues or symbols (Dotson Hyatt, 2000; Henley Jr, et al., 2009; Lumpkins, 2007; Taylor, Halstead, Haynes, 2010). These studies tried to shed the light on the advertisement processing through measuring  Taylor and his colleagues research examined consumer reactions to the use of a Christian religious symbol (the Christian fish symbol: Ichthus) in advertising by running two experiments. Their controversial findings revealed that consumers have varied reactions to Christian messages in the secular marketplace and that responses depend on their religiosity levels. The results of their follow-up field experiment with adult consumers indicated a significant Christian symbol by evangelical religiosity interaction on perceived quality and purchase intentions such that the Christian symbol enhanced consum er evaluations and the effects were stronger as evangelical religiosity increased. They have also found that consumer source perceptions of the marketer in terms of attitude similarity, trustworthiness, expertise, and skepticism mediated these interaction effects. But their second study which was a lab experiment conducted with young adults revealed an unusual backlash effect of the Christian symbol on purchase intentions for some consumers and contrasting mediation results (Taylor, et al., 2010). In another study to investigate consumers responses to ads with religious cues Henley et. al (2009) examined the effects of Christian cues or symbols on relevant and irrelevant symbol product ad evaluations. The study indicates that religiosity of the respondent has a significant moderating impact on the evaluation of an ad (Aad, Ab, and PI) that has a relevant Christian symbol Moreover, and possibly most significantly, the interaction effect between relevancy and  religiosity indicate that this interplay combines to significantly affect the diagnostic efficacy of the ad including attitude toward the ad, attitude toward the brand, and purchase intentions for higher religiosity respondents under relevant conditions (Henley Jr, et al., 2009). The finding of this research corroborates Dotson and Hyatts (2000) findings. Dotson and Hyatt (2000) specifically studied the use of religious symbols as peripheral cues in advertising in a replication of the elaboration likelihood model (ELM). In ads for pet health insurance, the authors manipulated argument strength and the presence or absence of the Christian cross as a peripheral cue. Product category involvement and level of religious dogmatism were found to be related to attitude toward the ad, attitude toward the brand, and purchase intention, however, not in the expected directions. Low involvement subjects who were high in religious dogmatism had a less favorable attitude toward the brand and lower purchase intention when exposed to ads containing the cross. High involvement subjects who were also highly dogmatic had more favorable feelings toward the product when the cross was present in the ads. ELM suggests that the low involvement subjects would have responded more favorably  to the cue (Dotson Hyatt, 2000). P 2 Existing studies of advertising suggest that cultural values either influence the production and execution of advertising or are reflected in the content itself (Chang, et al., 2009). religious rooted aspect of culture directly or indirectly influence attitudes and behavior Islamic values and Advertising Rice/almousavi/lughmani/karandi/olayyen/malezi/keenan ramazan/ Muslims consider Islam to be a complete way of life (Kavoossi 2000, Lawrence 1998). Indeed, one of the characteristics that distinguish Muslims from followers of some other faiths is that the influence of religion is very clear in every aspect of the Muslims life (Rice Al-Mossawi, 2002). The Sharia is a comprehensive code governing the duties, morals and behavior of all Muslims, individually, and collectively in all areas of life, including marketing and commerce (Luqmani, Yavas and Quraeshi, 1987). It completely describes the values that Muslims should hold, such as truth, justice, honesty, social obligations, collective responsibility and the roles of men and women (Al-Olayan Karande, 2000). It is beyond the scope and scale of this study to discuss the whole characteristics of Islamic values. But we refer to some of which implies more attention in advertising industry. According to Islamic social philosophy all spiritual, social, political, and economic spheres of life form an indivisible unity that must be thoroughly imbued with Islamic values. This principle informs such concepts as Islamic law and the Islamic state and accounts for Islams strong emphasis on social life and social duties (Fam, et al., 2004). The Islamic law, Sharia, which sets all that one should do, derives from four main resources of Islamic teaching. These resources are Koran (Muslims holy book which is Gods wording), Sunnah (the divinely inspired conduct of the Prophet Mohammad), Aghl (reasoning), and Ijma (consensus of opinion) (Coulson, 1964, p. 55-59).(Al-Olayan Karande, 2000). Islam has not addressed many of modern phenomena such as marketing and advertising explicitly, but its comprehensive value system explicates should and shouldnt which consequently influences advertising content, execution and evaluation. In an attempt to relate basic Islamic values to advertising implications Rice and Al-Mousavi (2002) elucidated these values and their advertising implication. Some of these values which Muslims should follow are truth, honesty, politeness and social and collective obligations and responsibilities. Muslims should keep away from falsehood and deception everywhere in general and in trade and financial dealings with others in specific. They could not tell a lie and should avoid exaggeration. This suggests that advertisers should strive for excellence as an end in itself, in addition to communicating truthfully about products and services (Rice Al-Mossawi, 2002).Therefore Muslims process exaggerated messages in advertising as lie which intends to mislead them. Muslim activities are categorized as lawful (halal) and prohibited (haram) (Rice and Al-Mousavi, 2002) which constitute a system of values for assessing others speaking and behavior as well. Eating pork ,carrion, and carnivorous animals , gambling, drinking alcohol, nudity and idol worship (statutes inclusive) are prohibited (Chachu a, Kucharski, Luba, Ma achowska, Martinovski). Advertisements which portray some of these prohibited elements make people feel offended or be perceived as offensive. advertisement that ignore these implications will not be effective and have the adverse affect on the sale (Michell and Al-Mossawi, 1995). Regarding the globalized hegemonic content and form of advertisements which was somehow contrasting with Islamic values, Muslims tend to the negative evaluation of advertising. Research in Saudi Arabia has shown that over 70% of Muslim respondents think that advertising is a threat to culture of Islam (Al-Makaty et al., 1996). (Keenan Shoreh, 2000). In a global survey of attitudes towards advertising in 22 countries, conducted by the International Advertising Association in 1993,results indicated that: Egypt was the only market where respondents were consistently anti-advertising (Wentz, 1993, p 1, cited at Keenan Shoreh, 2000). Keenan and Shoreh (2000) conducted a research which shows that Muslims think that advertisements present western values and ignore Arab history and customs. Their investigation into the Egyptian main media (Al-Ahram) content in the period of 1975 to 1995 revealed that around 50 percent of items focusing on advertising had a negative, anti- advertising tone (Keenan Shoreh, 2000). According to Fam et.al (2004), Muslims found the advertising of gender/sex related products, social/political groups, and health and care products most offensive relative to the other three religions. Moreover, the religiously devout respondents were more likely to find advertising of gender/sex related products, health and care products, and addictive products more offensive than the less devout follower. (Fam, et.al, 2004). To overcome this shortfall, in addititon to further consideration of Islamic values, some advertisers utilized Islamic elements to produce a favorable feeling among Muslims. For example some advertisement utilized Quranic words to enhance the influence of the ad and make it more appealing to Muslim consumers. Examples are the words Bismillah (in the name  of God; a phrase used by Muslims before beginning any action) or Allahu akbar (literally, God is greater)(Rice Al-Mossawi, 2002). Luqmani et al. (1989) provide an example of a manufacturer of water pumps that uses a verse from the Quran in advertising: We made every living thing from water. In another example a distributor of Royal Regina honey capsules in Saudi Arabia successfully ran a contest that included a question on how many times bees are mentioned in the Quran, along with questions and information about the product (Luqmani, Yavas, Quraeshi, 1993). His work gives an evidence of the influence of Islam in advertising Authors also have reckoned that the most important Muslims religion characteristic is that the influence of religion is very clear in every aspect of live. This influence is fortified in some special time like Ramadan; the fasting month of Muslims. The month of Ramadan is the holiest time of the year in Islam. Fasting during Ramadan is one of the frameworks of Muslim life, along with faith in one God, prayer from the Koran five times daily, charity for those in need, and making the Hajj pilgrimage to Mecca. It entails a list of prohibitions between the hours  of sunrise and sunset. Beyond the fasting that is central to Ramadan, the entire month is a period of increased spirituality and religious contemplation for Muslims. As a result , this empowered spirituality affects the whole sphere of Muslims life including their consuming behavior and marketing communication. Keenan and Yeni (2003) compared ads run during Ramadan and those run during a non-Ramadan period in Egypt. Findings s how fewer ads during Ramadan, more emphasis on charity messages during Ramadan, and more conservatively dressed characters in ads during Ramadan. According to Keenan and Yeni (2003) advertisers intentionally tone down the way they present women in their commercials. This might be interpreted as a form of respect for the Islamic principles and values of Ramadan (Keenan Yeni, 2003). Representation of Hijab in advertisements In the symbolic space of communication, identities have to be constructed through language and pictures and cultural symbols of identity such as the hijab take on enormous significance (cf.Dholakia and Zwick, 2001; Schau and Gilly, 2003). Relogious symbols, notabely, take on a sacredness that gives them a very strong presence and power in many peoples daily lives. The wearing of religious dress and symbols is an important expression of an individuals religious identity. It may reflect the wearers understanding of the requirements prescribed in their tradition or their belief that wearing this form of dress or these symbols as a mark of their religious commitment helps to enhance their spiritual life. It may also reflect a desire publicly to affirm the identity to which these are linked. This interpretation and affiliation might emerge in information processing among Muslims when they encounter a message carrying this religious symbol. Hijab as a symbolic expression of Muslims clearly symbolizes a womans religious affiliation; it also shapes Muslim womens independent identities standards (Macdonaldi, 2006). Hijab , further to religious identification, functions to perform a behavior check, resist sexual objectification, afford more respect, preserve intimate relationships, and provide freedom (Anderson, 2007). According to Bullock (2000) Muslim women in west who cover their head, see hijab as a way of projecting a Muslim identity and refuting an imitation of the west. Frances controversial new law banning the overt display of religious symbols in school, directed at the wearing of the hijab, brings to the forefront the enormous contemporary significance of the veil as a historically and culturally constructed symbol of female Islamic identity (Zwick Chelariu, 2006). Westerners often regard the hijab as a symbol of backward cultural and gender politics and even fundamentalist extremism (Brenner, 1996)(Zwick Chelariu, 2006), but the practice of hijab among Muslim women is based on religious doctrine. Islam stresses that women should dress modestly and encourages women not to show too much of their bodies in public. Surat Al-Noor-Aih-31 in The Koran, the Muslims holy book addressed the issue of womens modesty by stating: And say to the believing women that they should lower their gaze and guard their modesty; that they should not display their beauty and ornaments except what ordinarily appear thereof that they should draw their veils over their bosoms and not display their beauty except to their husbands, their fathers (kaliny, 2008). Scholars have interpreted this Koran passage differently, but most scholars take this message to mean that women may show only their hands and face to men outside of their immediate family (Rice Al-Mossawi, 2002). The guidelines provided in the Koran might not be strictly followed in the contemporary Muslim countries. A range of practices exists among Muslims regarding the times and places -ranging from prayer only to all the time that women are expected to be veiled. This different perception influenced advertising industry among Muslims world. While in Saudi Arabia and Iran it is forbidden to show other than the above-mentioned body parts, in Dubai in United Arab Emirates, Turkey and Egypt, the most liberal outdoor advertising is presented in the European version (Karande and Kiran, 2000). In a content analysis of pan-Arab, Egyptian, Lebanese and Emirati magazine advertisements, Al- Olayan and Karande (2000) found that in 83 percent of Arabic advertisements showing women, they were wearing long clothing, compared to 29 per cent in US advertisements. Furthermore ,Arabic advertisements show women in advertisement if their presence relates directly to the product and if they are appropriately dressed, that is, wearing long dresses and a head covering that does not expose any hair (Al-Makaty et al. 1996). Luqmani et al. (1989) describe how, in Saudi Arabia, advertisers of cosmetics refrain from picturing sensous females. Instead, in typical advertisements (an example is the Dove cleansing bar), a pleasant-looking woman appears in a robe and headdress with only her face showing. In Malaysia, Islam also exerts great influence on advertising regulation. The Islamic principle of covering the aurat (i.e., private body parts) for women and the prohibition of using women as sex symbols in advertising are strictly enforced (Wah, 2006). For instance, the Malaysian advertising code stipulates that female models portrayed in advertising must be fully clothed up to the neckline. The length of the skirt should be below the knees. The arms may be exposed up to the edge of the shoulder without exposing the underarms (Advertising Code forTelevision and Radio, 1990).