Celebrity in contemporary America Essay Example | Topics and Well Written Essays - 1750 words

Celebrity in contemporary America - Essay Example They institute them gorgeous, eye-catching and love to see them on screen or if anyhow they get an opportunity they would like to see their live performances, have an autograph and thus they are highly infatuated with them. It is a mob psychology to follow these celebrities, as most of the people do not know actually know much about them but they have to keep pace with the trend and hence they are keep a track of their favorite celebrities through media, magazines, internet, discuss about them, their personal life in gatherings. People like to discuss about their lifestyle, romance and fashion and here media plays a crucial role in publicizing the personal life of the celebrity. Media in this manner try to seek the attention of people and hence they also enhance their popularity. Media very well grasp the prevailing psychology of the mob and therefore they advertise about any information or program related with the celebrity and their interview so that people watch their show and in turn the channel gains fame along with the celebrity. However, does everyone know what a celebrity is? Indeed, the public just know what kind of people they call celebrities through the media. This paper will closely demonstrate the definition of celebrity using the example of one of celebrities, Britney Spears. Britney has become a celebrity at a very early age, released numerous hit songs. The present article highlights the making of Britney, how has she become a celebrity. According to the theories for being celebritised, Britney has technically been used icon for performance, music, fashion, and of course life style. She emerged as an icon, a complete performer and entertainer in the world of music. People love to watch her performance, they appreciate her every act and move and truly adore her for voice quality and that is how she became a popular star at a very young age. According to Rojek (2001, pp.17-20), "there are three aspects it can be de categorized: ascribed, achieved and attributed." A brief explanation of these categories are initially attributed to the opportunity that is provided to the individual, the fate and destiny- a sheer luck factor that transforms an ordinary individual into a celeb, a star, an icon, a public figure and a big shot. In case of Britney, she is possesses both achievements as well as attribution. People keep a track of their preferred celebrity and try to peep into their life styles, what they eat, what they wear, the big brand names they are associated with, what they eat, how much they eat, and hence a complete business of many industries revolve around the celebrity. It is for this reason, big companies mark the celebrities as their brand ambassador and advertise their brands through them so as to gain command over the market. Business run through these celebrities for big organizations and hence such organizations earn a lot through their publicity making people buy their brands for food, clothing, grooming, writing and decorating their homes and offices. Thus, big companies use celebrities for their brand popularity and use the celebrities as an image of their brand. Marshall (1997, p.150) analyses the popular music has been bounded up with the mass media. Thus, promoting the importance of music to expand the